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2012 SRAM Red

New SRAM RED represents the pinnacle of road racing technology and delivers countless performance advantages to the professional and enthusiast alike. For 2012, the new RED continues in the SRAM tradition as the leader in light weight, flawless shifting, and ergonomic advantage with gorgeous aesthetic styling.

How did SRAM improve on the worlds best mechanical gruppo? They started with everything they knew, and then designed a brand new drivetrain from scratch. Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant and simple, RED perfects the riding experience through genuine innovation. SRAM RED changes everything.

Ridley Bikes and Frames


The Flemish region of Belgium is infamous for serving up the harshest cycling conditions - where driving rain, cobbled non-category climbs, snow and ice are the norm for its 6,000 racing clubs. This place, the pounding heart of a passionate cycling nation where the most revered Spring Classics unfold, is the cold steel anvil where flesh and bone are forged into the greatest racers of all time.

This is Belgium, home to Ridley Bikes, and it is here where Ridley's products are engineered, hammered into raw form by the roads themselves, and where we refine them in competition.

This is Ridley. We are Belgium. is proud to be the first to show you the 2013 line of cyclocross bikes and frames. So you don't miss out, you can pre-order any of Ridley's 2013 cyclocross bikes now so you won't have to wait when they become available in July!

Dugast Road and Cyclocross Tires

The professionals choose them because they're simply the best tires out there. You choose them for the same reason.

For years, professional cyclists have been riding on Dugast tires because they are everything you could ask for in a tire. They're light and supple and there's a tire for every need and situation. Professionals routinely rebadge their Dugast tires to appease sponsors, because they know that Dugasts are simply unmatched. and have every Dugast tire you could ever need for road and cyclocross riding and racing. We've even got a few tires that will get you moving on your mountain bike, if you're so inclined. Pick up a set of the world's best tires today!

Lazer Helmets and Eyewear

Lazer has everything you need to keep you looking sharp on (and off) the bike. From helmets to eyewear, Lazer has something for everyone.

If you need to keep yourself safe in case you crash, Lazer's helmets are second to none in safety, comfort and light weight. Their top-end Helium helmet is used by professional teams the world over and is perfect on the road or in the 'cross arena.

If going fast is the name of the game, introduce yourself to the Lazer Tardiz. Countless hours of research and development went into making this helmet as fast as possible.

Finally, if you need to keep the wind, rain and whatever else might be in the air out of your eyes, and have a full array of Lazer's new vision line to keep your eyes happy in style.

CycleOps PowerCal Power Meter With Speed/Cadence
CycleOps PowerCal Power Meter With Speed/Cadence
Item ID: EL2305
Introducing CycleOps PowerCal, the worlds' first-ever power meter calculated from heart rate. ANT+ compatible, simple to set up and easy to use. So if you're ready to take your performance to the next level, PowerCal can help get you there.

PowerCal is a new kind of Power Meter but the science behind the product has been understood for a very long time. It is well understood that if intensity during exercise increases, the body's response must also increase to handle the greater output. This relationship between output and response has formed the foundation upon which exercise science has been based.

After years of working with the University of Colorado Boulder, CycleOps has been able to analyze ride files, identify patterns which can correlate an athlete's heart rate (response) to power (output) across real world conditions, and and develop algorithms which translate this correlation.

CycleOps taken these algorithms and developed PowerCal, which provides a realtime calculation in watts. By translating HR to power, you can begin to analyze your training in terms of watts, kilojoules, peak power, etc. PowerCal is lightweight, ANT+ compatible and incredibly easy to use. Simply pair PowerCal to any ANT+ display, go for a ride, and then download your data through PowerAgent for analysis. It's that simple. PowerCal is worn like a heart rate chest strap and sends both power and heart rate signals to the ANT+ display, making it the lightest, most versatile, power meter available. Use the PowerCal with the included CycleOps Speed Sensor, which can be configured to detect speed or cadence.
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